- Informative title, headings
- States motivation / purpose
- Describes methods / approach
- Focuses on design
- Explains how it works
- Presents key results of testing
- Uses coherent pattern of organization
- Explains figures/tables and labels them appropriately
- Defines jargon
- Uses correct grammar, spelling, and punctuation
- Cites sources
- Acknowledges support
- Appropriate number of words and images (not overloaded)
- Font sizes that can be read easily from 4 - 6 ft. away
- Figures that focus on critical elements; not excessive in detail
- Comparisons that make analysis clear and easy to evaluate
- Backgrounds that do not interfere with text or diagrams
- Adequate white space to make organization of information clear
- Consistent formatting
- Images relevant to purpose
- Color choices that are easy to view